Tata Motors is an Indian car manufacturer, which was earlier known as Tata Engineering and Locomotive Company. It is a subsidiary of the Tata Group of Companies. Tata Motors produces passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. Its headquarters is at Mumbai in Maharashtra.
Tata Motors stepped into the Indian car market much after its rivals in the year 1991. Its first car was the Tata Sierra. Tata Sumo was also quite a popular vehicle. Thereafter in the year 1998, it came out with Indica which was received with great contentment by car lovers. But Tata created a huge buzz all over the country when it brought out the Nano – the first car of its kind. Nano had claimed to be the cheapest car in the world and was unbelievingly priced at just Rs 1 lakh! Tata had made this car by making things smaller and lighter, removing the superficial parts and changing the materials wherever possible without compromising on the safety and environmental compliance. It received more than 5000 bookings within two days of the launch as it was truly a good deal for the middle class people. Tata Motors can boast that it is the car manufacturer that introduced mass motoring in the country at cheap rates.
After the success of the ‘world’s cheapest car’ Nano, Tata Motors came up with the Nano Twist, Indica V2 and Indica eV2. Tata Bolt, Tata Vista Tech, Tata Manza, Tata Indigo, Tata Venture, Tata Sumo Gold, Tata Movus, Tata Winger, Tata Safari, Tata Safari Storme and Tata Aria are some of the new cars from the Tata stable.
Tata cars come in a range of petrol and diesel engines. The interiors, comfort, safety and infotainment features and other accessories differ from model to model. Their cars seem to be ideal for the Indian markets with attractive designs, superb safety features and modern technology at competitive price. Innovations over the years have helped the company to produce novel and more efficient engines. Tata cars are also quite pocket friendly. The maximum priced model of Tata is Tata Aria priced at Rs 14.74 lakhs. Moreover, being an Indian company, the local customer’s mindset and requirements are well understood and taken care of while building a new car. Tata aims to bring out more cars that are greener, safer and more fun to drive.
Tata cars are offered effective after sales services as they have servicing centres at many places across the country. Tata Motors has subsidiaries and associate companies at UK, South Korea, Thailand, Spain, South Africa and Indonesia. Maruti Suzuki, Hyundai and Honda seem to be Tata Motors’s main competitors.